It seemed just another ordinary day for the star behind one of the many lifestyles of the rich and famous that appear on Instagram to make the rest of us jealous.
Rapper Shad Moss, AKA Bow Wow and formerly known as Lil' Bow Wow, posted a photo of a luxury car parked on an airport tarmac in front of a private plane with the caption: "Travel Day. NYC press run for Growing Up Hip Hop. Lets gooo."
But not long later, a Snapchat post emerged alleging the rapper was actually on a standard commercial flight at the same time he bragged and put his jet photo on Instagram.
Social media users worldwide have been less reserved, with the #bowwowchallenge proving popular.
It involves users posting a pair of images side-by-side, with the first seemingly a glamorous representation of their life and the second image depicting the harsh.
And of course I had to jump on this! #BowWowChallenge!