This panther is looking sharp.
Judging by the numbers, viewers are ready to take a trip to the African nation of Wakanda.
The teaser trailer for Black Panther, Marvel Studios’ upcoming movie based on the character created by Stan Lee and Jack Kirby, generated 89 million views in the first 24 hours of its debut.
The spot debuted Friday during the first quarter of Game 4 of the NBA Finals on ABC. It was then released on various social media platforms.
The numbers are welcome news for Marvel as it shows strong interest in the upcoming stand-alone film, which is a gutsier venture for the studio that has in many cases relied on the familiarity of its main cast of Avengers to float its stand-alone pics. Black Panther features an unprecedented predominantly black cast and no A-listers, and, his appearance in 2016's Captain America: Civil War notwithstanding, stars a character that is not largely known on the level of other superheroes.